Foster Love: Email Campaign (Spec)

Challenge: Foster Love is a non-profit with the lofty goal of helping American children move through the foster care system. Their target audience may care about the many children facing these struggles, but many Americans are unaware of how much help is needed. The charity strives to treat these children with respect and dignity and wants help from donors without pity.

Solution: Tap into the desire to be a hero and see your community thrive by focusing on impact and highlighting the struggle without looking down on the children.