Comprehensive Family Medicine: Pamphlet (Spec)

Challenge: Pamphlets for doctor’s offices are seen everywhere and are easy to overlook. Many potential patients have pre-existing ideas about what a doctor’s office provides and the experience that they would have there.

Solution: I designed the copy of this pamphlet to maintain the streamlined and concise presentation of the critical information but injected the doctors' calm personality, a husband and wife team, to make their office stand out as a personable, friendly, and professional choice for family medicine. I also highlighted a current patient’s testimony and the specialties that make the practice more unique.